The impact of the pandemic on our world doesn’t seem like it is going to be undone ever as we move on to vaccinations and new ways as for the world to recover. With millions of cases registered and the unfortunate loss of thousands of souls worldwide the virus have forced us to stay in for long, long enough for us to invent new ways to communicate, share moments, gather and share ideas and interact with one another. These new ways, technologies and networks have paved the way for various uses of the previously available platforms and the newly debuted ones to emerge fulfilling the needs of various business sectors that were in serious need of communicating their products and services and getting a live interaction and feedback from their consumers and prospectors.
But even with new networks, and already existing ones, fulfilling such needs and helping businesses, on various occasions these networks could not fully replace in-person engagement for companies and hence there is only a limited number of corporate events that can actually become virtual. In this article we will be listing those certain events and discussing how they can become virtual and the cons and pros of such transformation.
Seminars, Conferences, Open Discussions.
Webinars and conferences have been happening online way prior to the pandemic with business needs developing under the impact of the technological advancements in the telecommunication sector allowing telecommuting and over-the-globe teamwork to be developed. This phenomenon has been introduced to the world as a lot of today’s functions, especially those related to software and app development, can be covered remotely with no need of physical attendance, such approach has lead to the development of various technological tools and apps that can make that happen and it even triggered a fierce competition among messaging and video-call giants that were on a race to develop the best functions and maintain reliable communication among team members. And since the infrastructure was already present prior to the outbreak of the corona-virus, such transition for this very specific type of corporate event wasn’t only plausible but also swift and smooth.
Corporate Milestones Events
It has been essential for companies throughout the years to highlight their success, not just for the eyes of the public to see but also for business communities and investors, for their competitors and for their own employees to see, as to both thank them, reward them and lift the general team’s morale. These events would usually include awards and big presentations with a lot of infographics on huge screens and featured guests of high significance or popularity status, alongside a decent dinner and various entertainment segments. At these times on might think that this isn’t possible through the web, well sharing a meal is for sure but as for the rest of the elements they can all be included in an online event where winners can be announced and still get online gifts and virtual awards and guests can still appear or leave a prerecorded message as well as the entertainment segments that can be performed previously and recorded to be run later through the event. Even if such an event was directed at the public, it can be streamed live or edited and uploaded later on any of the popular networks available online.
Product Launch Events
This should not come as a surprise since several products have been launched online since March of 2019 up until now, products that were introduced online by the biggest companies of the world like Apple, Tesla, Huawei and others. The trick for companies here to be able to launch procuts online lies totally in the ability to create pre-recorded content and product animation that can go on display during live streaming on any of the popular platforms. Transforming the product launch into a some sort of a TV format where everything is edited and where you have screens on screens and animation over live stream and lower third banners added makes product launching possible virtually and all of this is possible thanks to the tools and features that most of today's online streaming platforms are equipped with. If Apple were able to reveal their first ever smart self driving electric car on youtube then for sure any product can be launched online with the right setup and the previously developed and planned content.
Board Meeting & Shareholders’ Meetings
Another type of corporate events that can be held online through live-call platforms and meeting applications is meetings for board members or shareholders where the data or schematics needed can be displayed in a preset or pre-recorded or animated format that can be displayed during live video conferences through the tools and features of the available online conference applications and platforms. Since such meetings aim at reviewing business performance and take crucial decisions on a top-management level we advise that they follow a certain format and order in which all attendees can contribute, discuss and take part in any voting process or Q&A sessions, therefore such events to be transformed completely into the virtual world they need to occur according to a plan and schedule defined by the operation or executive teams, and since they require a decent level of secrecy we also to advise you to use a waiting room and password authentication.
